{"id":14629,"date":"2024-12-23T14:01:23","date_gmt":"2024-12-23T14:01:23","guid":{"rendered":"https:\/\/www.luisvallstaberner.com\/?p=14629"},"modified":"2024-12-23T23:48:10","modified_gmt":"2024-12-23T23:48:10","slug":"jesus-martinez-de-rioja","status":"publish","type":"post","link":"https:\/\/www.luisvallstaberner.com\/en\/jesus-martinez-de-rioja\/","title":{"rendered":"Jes\u00fas Mart\u00ednez de Rioja"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” bg_image=”14637″ bg_position=”center center” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” top_padding=”4%” bottom_padding=”4%” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” enable_gradient=”true” color_overlay=”#0a0a0a” overlay_strength=”0.5″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” parallax_bg=”true” parallax_bg_speed=”fast” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”15%” bottom_padding=”14%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][vc_raw_html css=””]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[\/vc_raw_html][vc_column_text css=”.vc_custom_1717952070344{padding-bottom: 20px !important;}” text_direction=”default”]TESTIMONIALS<\/span>[\/vc_column_text][split_line_heading animation_type=”default” text_direction=”default”]\n

Jes\u00fas Mart\u00ednez de Rioja<\/h1>\n[\/split_line_heading][vc_column_text css=”.vc_custom_1720689269535{padding-bottom: 20px !important;}” text_direction=”default”]Former Editor of Expansi\u00f3n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-sm vc_hidden-xs”][vc_custom_heading text=”” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:100%20light%20regular%3A100%3Anormal”][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” css=”.vc_custom_1717952511999{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_video_lightbox link_style=”play_button” parent_hover_relationship=”1″ video_url=”https:\/\/youtu.be\/GRRnszaNulA”][vc_column_text css=”” text_direction=”default”]Short version (3 min.)[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ left_padding_desktop=”20″ right_padding_desktop=”50″ left_padding_tablet=”30″ right_padding_tablet=”30″ left_padding_phone=”10″ right_padding_phone=”10″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][split_line_heading animation_type=”default” text_direction=”default” el_class=”entradilla-testimonio”]\n

“He was dedicated to educating many journalists in banking and economics”<\/span><\/h2>\n[\/split_line_heading][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” left_padding_desktop=”20″ right_padding_desktop=”20″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”left” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][divider line_type=”Small Line” line_alignment=”default” line_thickness=”1″ divider_color=”accent-color” animate=”yes” custom_line_width=”300″][vc_column_text css=”.vc_custom_1734962156815{padding-top: 20px !important;padding-bottom: 30px !important;}” text_direction=”default”]The testimony of someone who directed the leading economic weekly and later the most influential financial daily in Spain during the 70s, 80s, and 90s carries significant weight when discussing a banker of Luis Valls’ stature, the president of one of “the big seven.”<\/p>\n

Jes\u00fas Mart\u00ednez de Rioja shares heartwarming anecdotes about his interactions with the Catalan banker. He recounts how, on one occasion, when he wanted to do a feature on Valls and asked him to pose for a photo, the banker kindly agreed but insisted on including his entire team, stating he didn’t want to appear alone. Once the group was assembled, the photographer needed a ladder to find the best angle. To Mart\u00ednez de Rioja’s surprise, Valls himself fetched the ladder. <\/p>\n

The financial journalist highlighted Valls’ sensitivity and commitment to training journalists when it was uncommon to find information professionals with additional expertise in banking and economics. At Banco Popular, some executives regularly and altruistically trained journalists interested in these subjects. Mart\u00ednez de Rioja calls Valls “a pioneer” for championing these practices\u2014fostering transparency and helping others understand often complex topics. According to the Expansi\u00f3n editor, “everything was made easy.” <\/p>\n

The journalist vividly recalls the clarity with which the Catalan banker understood the banking business more than two decades ago. Valls focused on commercial banking for small and medium-sized enterprises and prioritized highly personal relationships with clients\u2014a groundbreaking approach at the time. Similarly, his early embrace of what we now call Corporate Social Responsibility was remarkable. <\/p>\n

The periodic conversations between these two professionals were deeply enriching, leaving Mart\u00ednez de Rioja with “something new every time.” They discussed various topics, including politics, economics, literature, and even the latest exhibition Valls had visited. Mart\u00ednez de Rioja said, “he was a very cultured banker.” [\/vc_column_text][divider line_type=”Small Line” line_alignment=”default” line_thickness=”1″ divider_color=”accent-color” custom_line_width=”450″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”center” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”center” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”.vc_custom_1717966303117{padding-bottom: 15px !important;}” text_direction=”default”]\n

See full video<\/span><\/h4>\n[\/vc_column_text][nectar_video_lightbox link_style=”play_button_2″ nectar_play_button_color=”Default-Accent-Color” image_url=”14631″ hover_effect=”defaut” box_shadow=”none” border_radius=”none” play_button_size=”default” video_url=”https:\/\/youtu.be\/RKblCeDbiMY”][vc_column_text css=”” text_direction=”default”]Extended version (8 min.)[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”column_reverse” bg_color=”#968523″ scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” top_margin=”10″ column_element_direction_desktop=”default” column_element_spacing=”0px” desktop_text_alignment=”center” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#968523″ background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][split_line_heading animation_type=”default” text_direction=”default”]\n

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