{"id":14314,"date":"2024-12-05T13:26:10","date_gmt":"2024-12-05T13:26:10","guid":{"rendered":"https:\/\/www.luisvallstaberner.com\/?p=14314"},"modified":"2024-12-05T13:31:13","modified_gmt":"2024-12-05T13:31:13","slug":"luis-herrero-2","status":"publish","type":"post","link":"https:\/\/www.luisvallstaberner.com\/en\/luis-herrero-2\/","title":{"rendered":"Alejandro Rojas"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” bg_image=”14318″ bg_position=”center top” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” top_padding=”4%” bottom_padding=”4%” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” enable_gradient=”true” color_overlay=”#0a0a0a” overlay_strength=”0.5″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” parallax_bg=”true” parallax_bg_speed=”fast” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”15%” bottom_padding=”14%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][vc_raw_html css=””]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[\/vc_raw_html][vc_column_text css=”.vc_custom_1717952070344{padding-bottom: 20px !important;}” text_direction=”default”]TESTIMONIALS<\/span>[\/vc_column_text][split_line_heading animation_type=”default” text_direction=”default”]\n

Alejandro Rojas<\/h1>\n[\/split_line_heading][vc_column_text css=”.vc_custom_1720689364594{padding-bottom: 20px !important;}” text_direction=”default”]Founder of the Andalusian Party[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-sm vc_hidden-xs”][vc_custom_heading text=”” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:100%20light%20regular%3A100%3Anormal”][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” css=”.vc_custom_1717952511999{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_video_lightbox link_style=”play_button” parent_hover_relationship=”1″ video_url=”https:\/\/youtu.be\/n5iqo0HnqQE”][vc_column_text css=”” text_direction=”default”]Short version (2 min.)[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ left_padding_desktop=”20″ right_padding_desktop=”50″ left_padding_tablet=”30″ right_padding_tablet=”30″ left_padding_phone=”10″ right_padding_phone=”10″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][split_line_heading animation_type=”default” text_direction=”default” el_class=”entradilla-testimonio”]\n

“Luis Valls was a strategist, and his interests went far beyond banking”<\/span><\/h2>\n[\/split_line_heading][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” left_padding_desktop=”20″ right_padding_desktop=”20″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”left” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][divider line_type=”Small Line” line_alignment=”default” line_thickness=”1″ divider_color=”accent-color” animate=”yes” custom_line_width=”300″][vc_column_text css=”.vc_custom_1733405042583{padding-top: 20px !important;padding-bottom: 30px !important;}” text_direction=”default”]The story of Alejandro Rojas Marcos and Luis Valls is, to say the least, unique. It began when Rojas Marcos, a recent graduate in Madrid, was offered to work in the orbit of Banco Popular. He initially declined, but Valls persisted and proposed a professional collaboration, assigning him several studies that Rojas Marcos describes as “extremely interesting.” He couldn’t refuse.<\/p>\n

Rojas Marcos highlights three projects in which he was involved. The first was conducting a study on the Mondrag\u00f3n cooperative, an emerging and innovative phenomenon in Spain. The second involved traveling to France, accompanied by his mentor Arist\u00f3bulo de Juan, to explore new political movements forming within political clubs in the late 1960s. His final assignment was to meet the then Count of Barcelona to gauge his opinion on Spain’s political situation and its future.<\/p>\n

Their relationship did not end there. The Andalusian politician, who would later go on to found the Andalusian Party, serve as a deputy in both the Spanish Parliament and the Andalusian Parliament, and become mayor of Seville, recounts an anecdote about how Valls called him in the 1970s to ask if it would be appropriate to create a bank office specialized in political parties. With a broad smile, Alejandro recalls, “When I told Santiago Carrillo that Luis Valls was willing to offer credit to the Communist Party, he couldn’t believe it.”<\/p>\n

Coherence is the virtue that the Andalusian politician emphasizes most. According to Rojas Marcos, Valls was a person of principles and values. In his testimony, he expresses gratitude for their relationship: “Luis, you cannot imagine how much your attitude and way of being taught me\u2014that actions should always have an impact on others.”<\/p>\n

He concludes his account by stating, “Luis Valls was exceptional.”[\/vc_column_text][divider line_type=”Small Line” line_alignment=”default” line_thickness=”1″ divider_color=”accent-color” custom_line_width=”450″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”center” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”center” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”.vc_custom_1717966303117{padding-bottom: 15px !important;}” text_direction=”default”]\n

See full video<\/span><\/h4>\n[\/vc_column_text][nectar_video_lightbox link_style=”play_button_2″ nectar_play_button_color=”Default-Accent-Color” image_url=”14318″ hover_effect=”defaut” box_shadow=”none” border_radius=”none” play_button_size=”default” video_url=”https:\/\/youtu.be\/1_8GDqpFpT8″][vc_column_text css=”” text_direction=”default”]Extended version (9 min.)[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”column_reverse” bg_color=”#968523″ scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” top_margin=”10″ column_element_direction_desktop=”default” column_element_spacing=”0px” desktop_text_alignment=”center” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#968523″ background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][split_line_heading animation_type=”default” text_direction=”default”]\n

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n<\/p>\n","protected":false},"author":1,"featured_media":14317,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"footnotes":""},"categories":[75,59],"tags":[],"class_list":{"0":"post-14314","1":"post","2":"type-post","3":"status-publish","4":"format-video","5":"has-post-thumbnail","7":"category-testimonies-journalists-and-other-protagonists","8":"category-testimonials","9":"post_format-post-format-video"},"acf":[],"yoast_head":"\nAlejandro Rojas - Luis Valls Taberner<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luisvallstaberner.com\/en\/luis-herrero-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alejandro Rojas - Luis Valls Taberner\" \/>\n<meta property=\"og:description\" content=\"n\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.luisvallstaberner.com\/en\/luis-herrero-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Luis Valls Taberner\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-05T13:26:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-05T13:31:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.luisvallstaberner.com\/wp-content\/uploads\/2024\/12\/ROJAS_4.1.1-copia.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"david@gabinetevisual.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"david@gabinetevisual.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luisvallstaberner.com\\\/en\\\/luis-herrero-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luisvallstaberner.com\\\/en\\\/luis-herrero-2\\\/\"},\"author\":{\"name\":\"david@gabinetevisual.com\",\"@id\":\"https:\\\/\\\/www.luisvallstaberner.com\\\/en\\\/#\\\/schema\\\/person\\\/80cba067b156e690a10821aa95f1dbe2\"},\"headline\":\"Alejandro Rojas\",\"datePublished\":\"2024-12-05T13:26:10+00:00\",\"dateModified\":\"2024-12-05T13:31:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luisvallstaberner.com\\\/en\\\/luis-herrero-2\\\/\"},\"wordCount\":2238,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luisvallstaberner.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luisvallstaberner.com\\\/en\\\/luis-herrero-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luisvallstaberner.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/ROJAS_4.1.1-copia.jpg\",\"articleSection\":[\"3.- Journalists and other protagonists\",\"Testimonials\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luisvallstaberner.com\\\/en\\\/luis-herrero-2\\\/\",\"url\":\"https:\\\/\\\/www.luisvallstaberner.com\\\/en\\\/luis-herrero-2\\\/\",\"name\":\"Alejandro Rojas - 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